Article by Sophie Beattie, Marketing Coordinator

When you’re applying for a job, you’ve probably noticed that most applications ask for both a CV and a cover letter. Easy enough… until you actually try to write one. Suddenly, you’re left wondering: What even goes in a cover letter? How long should it be? Am I saying too much?

To clear things up, I sat down with Andrew Hickey, one of our Senior Recruitment Consultants, and asked him all the ‘need-to-know’ questions about cover letters.

What is the purpose of a cover letter?

Think of your cover letter as your personal introduction. It’s a chance to give some context to your CV, highlight your most relevant skills, and show why you’re a great fit for the role. Moving cities, regions, or even from overseas? Your cover letter is the perfect place to explain that too.

Cover letters were originally meant to add a human touch to an otherwise formal application process, and that’s still true today. A strong cover letter shows enthusiasm, suitability, and that you actually know something about the company.

“If you’re applying for a job and you want to sell yourself, your cover letter is the best way to make a good first impression.”
– Andrew Hickey

How long should a cover letter be?

Keep it short and sweet – half a page to one full page. Think of it as a highlight reel, not a copy of your CV.

Quick tip: Break it up into a few small paragraphs rather than one giant block of text. Makes it way easier to read.

Who should I address my cover letter to?

If the job ad has a name or contact details, use them! If not, “hiring manager” or “Sir/Madam” works just fine.
Try not to address it to the company in general as addressing a real person gives it a little more connection.

What should I put in my cover letter?

Your cover letter is your chance to sell yourself. Focus on the key skills and experiences that match the role. Briefly reference your CV, but don’t just copy it word-for-word.

You should include:

  • Skills and work experience that relate to what’s in the job advert (what you have that would allow you to excel in that position)

  • Your qualifications

  • Career gaps (if they’re worth mentioning)

Finish by summarising all your points into why you’re a great fit for this particular job.

Remember: the person reading your cover letter knows nothing about you yet, so this is your chance to make a memorable first impression.

What should I avoid when I’m writing my cover letter?

Too much info: Keep it focused. Your cover letter should complement your CV, not overwhelm it. Too much detail can actually work against you.

AI writing it for you: It’s tempting, but AI has a very recognisable writing style, and recruiters can usually tell. Some companies even have software that flags AI-written content. Writing it yourself not only avoids this, but it also lets your personality shine through, which is exactly what a cover letter is for!

At the end of the day, a cover letter doesn’t have to be scary or perfect. Keep it personal, keep it concise, and let a little bit of you come through, and you’ll already be ahead of most applicants.

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How To Write A Cover Letter

When you’re applying for a job, you’ve probably noticed that most applications ask for both a CV and a cover letter. Easy enough… until you actually try to write one. Suddenly, you’re left wondering: What even goes in a cover letter? How long should it be? Am I saying too much? To clear things up, I sat down with Andrew Hickey, one of our Senior Recruitment Consultants, and asked him all the 'need-to-know' questions about cover letters.

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